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February 15, 2007
Vespa works sex marketing in South Africa
This article about a faux-buzz campaign for Vespa in South Africa is pretty amusing. Basically, an average looking schmoe goes to a cafe, then a few minutes later a gang of female hotties come up, ogle the bike, then the guy gets on, revs up and twirls away -- with the hotties "chasing" him. The whole time nondescript makreting gnomes are putting flyers on nearby cars. Sexy.
Posted by Frank at February 15, 2007 9:44 AM
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