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July 25, 2007
Harley To Woo Women At South Dakota Rally
HARLEY-DAVIDSON PLANS TO MARKET TO women at one of the most important motorcycle events in the country next month. The Sturgis Motorcycle Rally, at which tens of thousands converge on a small town in South Dakota for a week in early August, is a critical marketing venture for the Milwaukee company, which uses the event to, among other things, let consumers test ride its new models.
This year, for the first time, the company will launch a series of events specifically for women. Harley-Davidson will have a booth serving as kiosk for women-centric activities being held at the Rushmore Plaza Civic Center, August 4-11, as well as a "women's day," which will feature women-only demos, seminars and special guests.
The company says women represent one in 10 U.S. motorcycle riders and account for nearly 12% of new Harley-Davidson motorcycle purchases.
via Car Buyer's Notebook.
Posted by Frank at July 25, 2007 11:33 AM
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