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November 22, 2007
Gap Dangles Vespa In Online Holiday Promotion
GAP HAS TAPPED YAHOO TO launch its holiday campaign, called GapTIDINGS. The promotion centers on letting consumers create video greetings and e-mail them to family and friends.
At the Yahoo-hosted GapTIDINGS (http://gaptidings.yahoo.com) microsite, users are invited to upload their holiday greetings and automatically enter to win one of three limited-edition Vespa LX50 scooters.
Users will also find tips and tools for making great videos on the site, like Gap-remixed holiday tunes from artists like Dean Martin and Louis Armstrong that they can add to their creations. They can also view and rate other videos, including greetings uploaded by Gap ambassadors like "Saturday Night Live" comedic duo Amy Poehler and Will Arnett, as well as port their videos to various social networking sites (including MySpace and Facebook).
Posted by Frank at November 22, 2007 8:58 PM
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