Brammo presents Enertia, the first motorcycle added to its roster of electric vehicles. The Enertia is capable of traveling at speeds in excess of 50 mph with a range of 35 to 45 miles per charge.

The Ashland-based company also announced several key hires, including John Farris, the company’s new director of marketing who previously was the marketing manager for General Motors’ Chevrolet Silverado brand.

Adrian Stewart joins Brammo as the director of channel development, leading the company’s retail strategy. He has previous experience with high-tech finance and start-ups, including stints at IBM, Kleinwort Benson and Dresdner Bank.

Roger Garson has joined the company as electrical engineering manager after a stint at Rhode Island-based scooter-maker Vectrix Electrics.

“The expertise of these new team members positions Brammo for industry leadership and will help us to accomplish our goals of helping create a new transportation segment that is both environment friendly and fun,” Brammo CEO Craig Bramscher said in a news release. “We’re looking forward to the opportunities ahead for the (electric vehicle) market and to driving sustainable innovation with this team.”

(Source) Press

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