Piaggio USA is trying to get the buzz going about Vespa and Piaggio scooters, both of which it owns. They are doing so through several programs, including Amerivespa. This event is a yearly gathering of those who adore the Vespa line. This particular event is happening in Los Gatos, California.

Another way the company is trying to push its brand and image is through its new buying program which allows Vespa and Piaggio buyers to purchase as if they were leasing the scooters. The program allows you to have a “12 Month Test Ride” of the Vespa. If you do not love your Vespa after that period of time, the company will buy it back. This program is only geared towards new scooters. Now is the time to think Piaggio USA if you are in the market.